A communications and engagement specialist with strong operational management experience over 20 years, with senior roles held in private and public sectors. In her early career, Carol was marketing manager for Antler Luggage, Sharp Electronics and St Helens Chamber of Commerce, Training and Enterprise.

Carol went on to support market-led transformational change in companies, including BBC (capital investment projects at Mediacity UK and BBC Scotland, Creative Futures and the transformation of BBC People), Royal London Insurance, Littlewoods Shop Direct Group and Airtours Holidays.

As a consultant, she designed and organised management conferences for corporates including Nationwide Building Society and has led thought leadership conferences for businesses at Greater Manchester Business School on The Future of Work, The Role of Culture and the upcoming Sustainability conference. She coordinates the Greater Manchester Business School Industry Advisory Board.

Carol recently spent three years back in industry, taking responsibility for colleague engagement strategy in two online retailers, namely the N Brown Group (including Simply Be and Jacamo brands) and Studio Retail, in order to update her working knowledge of current industry practice and risks. This informs her teaching practice which is driven by employability. She has extensive employee engagement research experience in organisations, rolling out wellbeing and performance management practice, and is currently investigating hybrid working practices as part of her PhD study. She holds an MSc in Corporate Communications and PG Dip in Digital Marketing.

Carol has 15 years teaching business at undergraduate and post graduate levels, with roles held at the University of Liverpool, Edgehill University and Liverpool John Moores University. She has also taught ILM, HNC and HND in further education. She moved to The University of Bolton as she is passionate about widening participation, and the power of education in creating life choices.

She introduced successful peer to peer mentoring to support first year transition to Higher Education and adopts a whole-of-student approach in her teaching and learning.

Research Interests and Research Subject Specialisms:
The role of communication and values in organisations
Hybrid working
Thriving at work

Teaching specialisms:
Organisational Behaviour
Change Management
Sustainable Business Growth
New Business Creation
Marketing
Consumer Behaviour
Strategic Management

Publications and Research:
• Conference paper “Articulating a pedagogy for transition and early intervention – insights from Bolton Business School” June 2016 SOLSTICE CLT Conference
• Researched engagement correlation in two NHS Trusts (internal workforce management papers).
• British Academy of Management Symposium paper (HRM track 2018) Using A Values-based Approach to Performance Improvement in Healthcare: A Case Study of a Successful NHS Foundation Trust
• UoB HRM lead contributor and content developer on Open SME – GMCA funded project www.opensme.ac.uk
• Values research for Misguided fashion brand
• Paper at peer-reviewed conference - Effective Environmental Analysis in Polycrisis: Enriching PESTLE with System Dynamics. Greater Manchester Business School Conference. Bolton, UK. 6-7 July2023 (with Iain Duncan Stalker).
• Paper at peer-reviewed conference - The importance of sustainability and ESG skills in executive MBA curriculum: A study of employer demand and student supply in a UK business school. Greater Manchester Business School Conference. Bolton, UK. 6-7 July 2023
• Workshop at peer-reviewed TIRI conference - Exploring Quality in Programmes: a Gaps Model Approach. University of Bolton. 5-6 September 2023 (with Iain Duncan Stalker).

Professional Online Profile Links
www.linkedin.com/in/carol-brown-sfhea-229a4023

Affiliations:
SFHEA, BAM